Timely, personalized digital content boosts user engagement. iguazio’s Unified Data Platform accelerates real-time analytics to trace user paths across a variety of media properties and communicate with users intelligently.
Case Study – Media Corporation
iguazio was approached by a diversified American media corporation to leverage real-time insights for deep customer engagement. Before iguazio, it mostly used Amazon Web Services, however it needed a more sophisticated, real-time data platform in order to create personalized content tailored for users’ real-time desires.
Simple, fast and secure – the iguazio Unified Data Platform accelerates the deployment of a variety of analytics services, eliminating data pipeline complexities and reducing time to insights from hours to seconds. This is crucial for media and advertising companies that can now personalize content based on real-time user behaviors.