Session #15

Automated Model Management for CPG Trade Effectiveness


59% of trade promotions globally fail to break even!

Leading consumer packaged goods (CPG) companies excel at executing large-scale trade promotions, but struggle in running precisely the right promotion at scale – Brand or SKU, Customer, Type of Promotion, and Time Period.

MLOps practices help Trade Promotion Managers optimize trade spends with high precision through granular AI-based recommendation engines, effectively brought to production.

With the right processes and technologies, companies can also monitor their models and use this information to take proactive action on the business drift in terms of the actual and planned impact of promotions.

In this webinar, we talked about enterprise-scale, fully automated MLOps solutions for Trade Promotions, looking into the impact this can create for CPG companies, through a real-world example.