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Data Science for Ad-Tech

Get a better understanding of your users by leveraging AI and real-time data. Anticipate their next move - on a granular basis - to increase engagement and provide the best user experience possible.

Create User Experiences that Stick

The Iguazio MLOps Platform for Ad-Tech enables you to develop, deploy and manage AI applications, transforming AI projects into real-world business outcomes.  With Iguazio, you can build and run AI models in real time, deploy them anywhere (multi-cloud, VPC or on-prem), and bring to life your most ambitious customer experiences.

Feature Engineering Made Simple

Accurately Measure Performance

Measure the effectiveness of different strategies across a vast number of channels.

Ride Hailing

Optimize Ad Performance

Use AI-generated insights to adapt and adjust media creative and messaging in real time according to ad engagement on specific web pages.

Remove Obstacles

Serve Real-Time Recommendations

Analyze disparate data sources and serve low-latency recommendations in real time at any scale.


Optimize Ad Bidding

Unify disparate data to make the best advertising decisions on bidding, campaigns, channels, and more.

Data Science For Financial Services
Data Science For Financial Services

PadSquad Case Study: Predicting Ad Performance in Real-Time Based on Multi-Variant Data

Iguazio was deployed by PadSquad to build a predictive AI application which analyzes events and impressions from online ads in real-time, and delivers timely, innovative creatives to the right audience. PadSquad now analyzes thousands of real-time and batch events at a rate of 3,000 events per second for ad performance optimization. By creating an automated ML pipeline that supports the entire data science lifecycle, abstracts away DevOps, and includes advanced feature engineering capabilities, engagement can be monitored per individual ad location, enabling enhanced performance while drastically reducing media costs.

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Data Science Platform Tutorials

Platform Overview

Get started with a video introduction to the Platform

Data Science Platform Documentation


Access overviews, tutorials, references and guides

Optimize the User Experience with AI

Learn how gaming and ad-tech companies develop, deploy and manage AI applications to reduce churn and increase engagement with the Iguazio MLOps Platform