Gen AI for Marketing - From Hype to Implementation

In this MLOps Live session, we delved into how data scientists can leverage generative AI to support the company’s marketing strategy.

Key Takeaways:

• Explore the primary AI use cases driving success in global marketing teams.
• Learn how to select the right AI applications to initiate your organization’s gen AI journey.
• Discover strategies to minimize risk and accelerate your gen AI implementation.
• Gain actionable insights into developing bespoke gen AI solutions tailored to your marketing needs.
• Analyze real-world examples and lessons from industry leaders.

Additionally, we showcased a live demo of a customer-facing AI agent developed for a jewelry retailer, which can be used as a marketing tool to offer personalized product recommendations and purchasing information and support.