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Get a better understanding of your users by leveraging AI and real-time data. Anticipate their next move - on a granular basis - to reduce churn, increase engagement and provide the best user experience possible.
The Iguazio Data Science Platform for Ad-Tech and Gaming enables you to develop, deploy and manage AI applications, transforming AI projects into real-world business outcomes. With Iguazio, you can build and run AI models in real time, deploy them anywhere (multi-cloud, VPC or on-prem), and bring to life your most ambitious online games and customer experiences.
Predict player churn before it occurs and deliver a personalized and targeted offer to mitigate it in real time.
Use AI-generated insights to adapt and adjust media creative and messaging in real time according to ad engagement on specific web pages.
Analyze disparate data sources and serve low-latency recommendations in real time at any scale.
Analyze fresh data in real time to predict fraud before it happens and adapt to new threats.
“Real time AI is critical to ad performance, and until we had an effective data science platform in place we weren’t taking full advantage of all the data at our fingertips. Working with Iguazio enabled us to get our AI application up and running in a matter of weeks.”
CEO of PadSquad
Iguazio was deployed by PadSquad to build a predictive AI application which analyzes events and impressions from online ads in real-time, and delivers timely, innovative creatives to the right audience. PadSquad now analyzes thousands of real-time and batch events at a rate of 3,000 events per second for ad performance optimization. By creating an automated ML pipeline that supports the entire data science lifecycle, abstracts away DevOps, and includes advanced feature engineering capabilities, engagement can be monitored per individual ad location, enabling enhanced performance while drastically reducing media costs.