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Data Science for Ad-Tech and Gaming

Get a better understanding of your users by leveraging AI and real-time data. Anticipate their next move - on a granular basis - to reduce churn, increase engagement and provide the best user experience possible.

Create User Experiences that Stick

The Iguazio Data Science Platform for Ad-Tech and Gaming enables you to develop, deploy and manage AI applications, transforming AI projects into real-world business outcomes.  With Iguazio, you can build and run AI models in real time, deploy them anywhere (multi-cloud, VPC or on-prem), and bring to life your most ambitious online games and customer experiences.

Data Science For Financial Services
Data Science For Financial Services

PadSquad Case Study: Predicting Ad Performance in Real-Time Based on Multi-Variant Data

Iguazio was deployed by PadSquad to build a predictive AI application which analyzes events and impressions from online ads in real-time, and delivers timely, innovative creatives to the right audience. PadSquad now analyzes thousands of real-time and batch events at a rate of 3,000 events per second for ad performance optimization. By creating an automated ML pipeline that supports the entire data science lifecycle, abstracts away DevOps, and includes advanced feature engineering capabilities, engagement can be monitored per individual ad location, enabling enhanced performance while drastically reducing media costs.

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